AliExpress, a global online marketplace and part of Alibaba Group, has announced new measures to enhance customers’ experience on the platform, including a series of delivery upgrades and curated retail pages, as part of its 11.11 Global Shopping Festival.
“Through our ongoing efforts in logistics infrastructure, AliExpress has upgraded its delivery guarantee, introduced free shipping and free returns for the first time, providing our customers with more flexibility” said Gary Topp, European commercial and marketing director, AliExpress.
For any orders made during its 11.11 Global Shopping Festival in Spain, France, Poland, the UK, Germany, Netherland, Italy, and South Korea, AliExpress will offer free shipping for all 11.11 products.
AliExpress added it continues expanding its capability of last mile delivery in Europe. With a total of more than 36,000 AliExpress-branded pickup points currently available in Europe, AliExpress formed a new partnership with InPost in Spain to further improve the ecommerce shopping experience.
Furthermore, the marketplace will introduce free returns for all products marked with a “free return” label. The 15-day free return policy is offered to customers in Europe including France, Germany, Italy, Spain and Portugal, and in South Korea when they purchase products with a “free return” label.
Customers can return unused or brand-new items within 15 days after purchase without any additional shipping surcharges. They will receive a full refund once merchants confirm the items are undamaged.
Additionally, AliExpress is offering a dedicated themed shopping page comprised of a carefully selected energy-saving and cost-effective warming products to help customers stay warm and shed financial burdens this winter.
The shopping page features a wide range of products to keep customers warm, including low-voltage products with less power consumption such as heaters, electric blankets, electric heating lamps and electric hot water bottles. The marketplace reported this product category gained popularity across the European region, with searches for electric appliances increased by 130% in the past week year-over-year and thermal underwear have increased by more than 300% over the past few months year-over-year. Special discounts and flash sales will be offered during the 11.11 Global Shopping Festival.
Topp added: “With shifting consumer demands, we want to prioritise what matters to our customers by creating dedicated themed shopping pages and extending product offerings.”
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