Amazon has raised the price of its UK Prime membership by £1 a month or £16 a year. Monthly subscriptions will now cost £8.99 a month and annual subscriptions will rise from £79 to £95. The price rises are the first in the UK since 2014 and have been blamed on increased inflation and operation costs.
The new prices will apply to renewals starting mid September.
In an email to customers the company justified the price rise by listing the expansion of the services it offers. “This is the first time we have changed the price of Prime in the UK since 2014,” the company said.
“During this time, we have significantly increased the number of products available with unlimited, fast Prime delivery; added and expanded ultra-fast fresh grocery delivery; and added more high-quality digital entertainment, including TV, movies, music, games, and books. Prime Video in particular has increased the number of TV series and movies on offer, including Amazon Originals, as well as live sports coverage, such as the Premier League and Autumn Nations Series.”
Amazon revealed in February that it was to raise the price of a Prime subscription for the first time since 2018 in the US.
Other Amazon Prime users in Europe will also see price rises, with subscriptions in France going up 43%, according to reports.