Today’s (21 October) wear it pink day has seen nationwide support of leading charity Breast Cancer Now’s drive to raise awareness of breast cancer.
More than 500 employees at delivery firm APC Overnight have joined in on the charity action through a programme of charity activities designed to help raise as much money as they can for the charity.
Staff at the head office in Cannock dressed in pink for the day but the company, the UK’s largest independent courier firm, has also introduced its own ‘Big Pink Parcel’ competition. Employees purchased tickets to guess what time the parcel will get scanned in the sortation system with the winner receiving a gift voucher.
After the competition, the parcel, which is filled with pink gifts and treats, will make its way on to the Breast Cancer Now head office in London.
Breast Cancer Now was formed from the amalgamation last year of Breast Cancer Campaign and Breakthrough Breast Cancer and is now the UK’s largest breast cancer charity with the aim of ensuring that no one dies from breast cancer by 2050.
Jonathan Smith, CEO of APC Overnight, said the event had gone down well. “I know everyone at the head office here in Cannock has had great fun getting behind this initiative and really showing their support of such a worthy cause. Our employees are the lifeblood of APC Overnight and I suspect that there isn’t one person in this business that hasn’t been affected by cancer in some way. It really is an honour to make a difference for Breast Cancer Now.”
Image credits: APC Overnight
