Beauty Pie has seen the time taken to ship parcels from its North American logistics hub in New Jersey to the West Coast reduce by up to four days, after moving its logistics operations back in-house in partnership with delivery management software provider Scurri.
Founded in 2016, the beauty buyers’ club aims to offer its customers luxury products at affordable prices. Beauty Pie sells products from leading third-party labs, cutting out the middleman by creating its own formulas and using the same raw materials as the bigger players, directly from suppliers, to create affordable yet luxurious ranges.
With extensive logistics operations in both the UK and United States, a scaling business, and a growing membership list, getting its delivery offer right was a top priority for the membership-based beauty pureplay. However, using a 3PL wasn’t providing the level of control, or the cost efficiencies, the business needed.
“We were using a third-party logistics provider and decided to take a different approach. It was all about having the benefit of bringing it in-house, cost was a factor, and the flexibility it offered. It was mainly to have control, and oversight ourselves,” explained Robin Watkins, senior logistics manager at Beauty Pie.
For Beauty Pie, the sheer scale of the United States added greater complexity to the management of delivery across such a territory and the business chose to move its logistics operations back in-house in partnership with delivery management software provider, Scurri.
The ability to add more carriers and set shipping rules within the Scurri platform has allowed Beauty Pie to manage its logistics network more efficiently, seeing a marked improvement in its order processing and delivery speed, resulting in a better customer experience. It has also experienced cost savings, better carrier rates, and improved system reliability.
“Now when an order is created in our Order Management System, the Scurri platform sends a shipping label back to us immediately, then we transit that through the API to our warehouse, and they print it off, and apply it straightaway. We are customer-driven, and that’s the key reason why we wanted to have a better solution for our delivery lead time,” added Watkins.
“By giving us the stepping stone to negotiate better rates with our carriers, Scurri is invaluable. The cost per shipping label is also lower, as we scale the business and grow our deliveries, the cost saving will also increase.”