Majestic Wine has announced the launch of a named and next day delivery service for the company’s full wine range, as well as a number of other changes to its delivery and returns process to ensure customer satisfaction.
The company is launching the service through a new national fulfilment centre which will be operated by Wincanton and based in Greenford. The move is partly designed to take the pressure off stores who have traditionally handled deliveries. Around 40% of all online orders will now be fulfilled through the national fulfilment centre, allowing store staff to concentrate on customer service rather than shifting boxes and organising deliveries.
Customers will be able to request a variety of delivery options – from click and collect to named and next day delivery services – for Majestic Wine’s entire 1250 wine range, which is one of the largest wine ranges in the UK.
The retailer has also removed its six bottle minimum online order limit and put a no quibble returns policy in place to ensure customer confidence for those who don’t like their choices.
“This is a big step in our transformation plan and will help support Christmas trading,” said John Colley, managing director of Majestic Retail. “We are putting the customer back at the heart of Majestic and can now offer a complete multi-channel experience which will deliver real benefits to our customers, people and therefore our shareholders,” he said.
The rollout, which has been implemented in time for the start of the peak Christmas trading period, completes tomorrow, Wednesday 2 November.