Same-day delivery specialist, CitySprint, has launched its consumer-focused service, On the dot, offering a one-hour delivery slot and click-and-collect pick-up service.
The new service is being launched in London ahead of a wider roll-out across the country, and is intended to allow small and independent retailers to benefit from service levels normally reserved for bigger players.
Patrick Gallagher, CEO, CitySprint said: “Anyone in the industry will tell you that consumer convenience is the most important consideration in online retail. In fact, it is an increasing point of difference. On the dot helps consumers build a unique retail experience around their own needs and gives retailers an opportunity to offer the ultimate convenience to their customers.
“According to IMRG, online delivery failure is expected to have cost retailers, carriers and consumers £473m in 2014 and retailers are risking considerable brand damage. On the dot allows retailers to protect their reputation and build customer loyalty by giving customers time to focus on the things that really matter to them.”
To launch the new service and underline its convenience, CitySprint has unveiled new YouGov research showing what Londoners would do if given an hour of their time back to enjoy the city. This shows that the three perfect hours in the capital according to its residents are;
1. Soaking up the city (30%) by the Thames and waterways (40%) – with the Queen
2. Socialising (25%) in a city centre environment (24%) – with Boris
3. Being cultural (22%) in a green space (19%) – with Prince Harry
The results from the survey have been illustrated on a digital map of London, entitled “The Londoner’s London”, and CitySprint will be taking the word to the streets of the capital with a series of marketing promotions and activities.
CitySprint say that in the event that a delivery window is missed, the customer gets their next delivery via On the dot free.