Sporting goods retailer Decathlon has launched its latest ‘No Tent Left Behind’ campaign which enables festival goers to return tents after they have been used, so they can be repaired, resold, and put back into the supply chain.
Supported by Glastonbury broadcaster Lauren Laverne, the nationwide service will allow customers to return Decathlon’s Quechua MH100 Two Person Tent even after using it at a festival. As a reward for not leaving the £29.99 tent behind, Decathlon is guaranteeing a full refund in the form of a gift card.
“It’s time for us to party responsibly at all festivals this year and show some love to the planet. Decathlon’s ‘No Tent Left Behind’ campaign allows people to enjoy their festival experience in an eco-friendly way – and earn themselves a bit of cash back at the end of it all. Keep the tunes – and tents going, and let’s make a lasting impact, one tent at a time,” explained Laverne.
Decathlon recognised that the price of its most popular tent could be a reason it gets left in a festival field. The initiative aims to incentivise customers to return the tent after the festival instead. If in a good condition it will be resold as part of their Second Life range.
“Festival season is one of the busiest periods in our stores because of our wide camping offering. We know single-use tents are an environmental problem, and aim to reduce the amount left behind with our No Tent Left Behind campaign,” said Chris Allen, sustainability leader at Decathlon UK.
“We’re deeply committed to reducing our environmental impact, and will give a full refund in the form of a gift card on this tent to demonstrate our commitment to encouraging people to bring their tent home.”
Read more in an exclusive case study: As part of the Global Sports Sector 2023 report, RetailX looked at Decathlon’s turn to rentals to sustainably get people into sport.