Skincare brand Dermalogica has implemented omnichannel supply chain platform Deposco’s Bright Suite solution for its ability to support Direct-to-Consumer (DTC) order fulfilment, as it rolls out operations across Europe.
The search for a new approach to logistics and fulfilment was driven by the need to unify multiple acquired brands into a single, highly-efficient DTC operation and further support the strong relationships Dermalogica, a Unilever brand, already has with its professional and end-consumer customers.
Jason Brown, director of logistics, Unilever, Dermalogica, said: “Dermalogica went live on the Deposco platform in just 90 days. The ability to get innovation in place quickly to meet the evolving needs of our customers has allowed us to reduce risk, lean into growth, and see value faster. This rapid time to value benefits us by enabling us to serve all of our customers, including our franchise businesses, the retailers we work with, and the individual consumers who buy from us directly, quickly and efficiently every time.”
Deposco’s Bright Suite will enable Dermalogica to optimise its warehouse and order management processes to capitalise on the growing market demand for brands to sell DTC while also enabling it to efficiently deliver across other more traditional channels at the same time.
Will Lovatt, vice president and general manager, Europe at Deposco, added: “Dermalogica is a fast-growing, innovative brand. We are thrilled that the team have taken the decision to implement Deposco solutions as they look to embrace DTC order fulfilment. The use of Deposco’s Bright Suite will enable them to support their retail, franchise and DTC business, and scale for future growth.
“We have built a close working relationship with Dermalogica through our customer success and continuous improvement teams,” Lovatt continued. “Through them, we are looking to enhance the value Dermalogica gains through incremental enhancements in the way the solutions are deployed – and we stay in tune with opportunities in the growing business.”
With the DTC solution for Dermalogica fully implemented, Deposco is now looking to support other similar brands across the Unilever Prestige Group.