DHL Supply Chain has partnered with digital commerce agency Tryzens – whose customers include Liberty London, Whittard of Chelsea, Lily’s Kitchen and Treasury Wine Estates – to offer brands a direct-to-consumer (D2C) route to market.
According to the collaboration, the creation of ConsumerDirect was driven by the need to simplify access to both the digital and supply chain capabilities. The solution will see DHL and Tryzens work together to make entry into D2C simple and low risk for established brands, who are currently selling through wholesale or retail channels.
“The ability for brands to directly engage with consumers not only provides an additional means of selling their products but enables real insight to be gleaned and customer loyalty maintained,” said Andy Burton, chief executive officer at Tryzens.
“D2C provides a channel for building brand reputation and controlling the narrative in differentiating a brand’s products from others in the mind of the consumer. The consumer promise is made up of the online shopping, the real world fulfilment experience and the product quality experience, so we at Tryzens are truly proud to be working with DHL as global leaders in Supply Chain Management to offer the market a comprehensive and cost effective solution for brands to launch swiftly and scale their D2C capability with the full assurance that the promise they provide to market can be fulfilled.”
From consultation and initial set-up, through to navigating the hurdles of acquiring a direct customer base, the partners will use their expertise to launch industry-leading digital storefronts, as well as reconfigure the supply chain in the most efficient way to help brands launch D2C in just weeks with a solution that can scale with them as they grow.
Brands looking to reach international customers can now access DHL’s global fulfilment network, which offers a fast and cost-effective route to reach consumers in key markets. In addition, Tryzens and DHL will support growing demand for capabilities such as subscriptions, personalisation of products and packaging, and enviro-friendly solutions.
Through DHL’s infrastructure and range of services, brands can operate a streamlined D2C solution, alongside their wholesale B2B supply chain. With low entry costs and a pay-as-you-grow mechanism, the solution takes away the pain of investment risk, especially while the D2C channel is being established.
Alex Hislop, chief customer officer, DHL Supply Chain UK and Ireland, added: “We are delighted to be partnering with Tryzens, who bring further strength to our one-stop-shop, local and global fulfilment solution In the market, there is often a misconception that for established consumer goods brands the transition to selling direct is simple, but compared to pureplay online retail, it can be a real challenge to reconfigure supply chains to improve agility and flexibility, build brand loyalty and deeper customer relationships, and maintain important wholesale and retail channel relationships. That’s why we’ve established our partnership with Tryzens; both businesses understand that complexity and bring complementary expertise to guide brands on the entire digital & physical journey.”
