German online shopping club, Brands4Friends, has outsourced all its fulfillment in its domestic market to eBay Enterprise.
Brands4Friends, which has its more than six million registered members, said it expects to benefit from improved logistics efficiencies, faster processing, optimised cut-off times, and reduced delivery times.
eBay Enterprise’s new European warehouse hub near Leipzig (pictured) is due for completion in the second half of 2015, and will handle the Brands4Friends contract.
Launched in 2007, Brands4Friends offers limited special offers on daily basis from more than 1,500 household name fashion and lifestyle brands, such as Adidas, Timberland, and Versace, including current collections, overstocks, previous-season goods and special collections. Its members have an average age of 38, and the company employs around 200 staff in its Berlin offices.
Stefan Wenzel, CEO of Brands4Friends, said: “We continuously look to invest in service improvements for our members, and customer satisfaction remains our number one priority. For Brands4Friends the move to the new fulfilment centre represents an important milestone. The logistics expertise and forward-thinking solutions that eBay Enterprise offer us leave us well positioned for the future.”
eBay Enterprise will manage the complete logistics process, including fulfilment of customer orders and returns management for Brands4Friends. The new logistics centre will offer brands and retailers the latest in fulfilment technologies along with best-in-class, highly flexible and scalable solutions. In the UK, it currently performs this service for luxury lifestyle store Achica and consumer electronics brand Finlux.
Tobias Hartmann, Vice President Enterprise Services & International at eBay Enterprise, said: “Consumer expectations for both quality and speed of online delivery are constantly increasing. We will be able to make a significant contribution in delivering the satisfaction that Brands4Friends loyal customers demand.”
