Delivery firm Evri has partnered with Vinted, for which it has been a delivery partner since 2018, to launch a joint social media influencer campaign.
It will highlight the benefits of using Vinted and the convenience of sending parcels via Evri’s ParcelShops, with several well-known content creators across TikTok and Instagram working to related videos.
The campaign includes two influencers who have teamed up to complete a “Sell Out Challenge” to see who can sell the most from their wardrobes via Vinted. In addition, more than 50 of Evri’s flagship ParcelShops will be co-branded with Vinted.
Claire Phelan, head of ecommerce partnerships at Evri, said: “Vinted is a phenomenal success story and we are proud to be one of its delivery partners. This latest collaboration showcases our dedication and scale in supporting both the Vinted marketplace and its members.”
Natacha Blanchard, consumer PR lead at Vinted, said “We have seen a real growth in interest in second-hand fashion, particularly over the past few years, with members helping to extend the life cycle of clothes that have already been produced, whilst benefiting from saving money and making some extra cash. This is reflected in our growing member base, which has over 65 million registered members globally, and more than 3 million in the UK.”