On-demand grocery delivery firm Gorillas has added its own Daily and Premium range of products to its app in four key markets – the UK, France, Germany and the Netherlands.
The rapid delivery company said it knows exactly what its customers look for when shopping for groceries. Its data-driven knowledge of customer preferences has guided the development of the private label products.
“Offering an excellent customer experience is at the core of Gorillas’ model. Since day one, we wanted to develop our own products with unique flavours and creative packaging to perfectly match the needs and tastes of our customers,” said Kağan Sümer, founder & CEO of Gorillas.
“Our new private labels are also a key component of our profitability strategy and will enable us to develop new revenue streams across our core markets. Additionally, it reinforces our commitment to sustainability as we are focusing on environmentally friendly solutions for production and packaging.”
Everyday essentials such as spreads, cold cuts, and cheese at an entry-level price sit in the Gorillas Daily range, while fresh pasta and sweet and savoury snacks are available through Gorillas Premium.
In June, Gorillas also announced it will release a premium coffee product range called Hot Damn! which includes beans, coffee grounds, home-recyclable pods, and oat drink, along with < start-up beer > featuring two craft beers – a Bavarian Helles and a Pale Ale.
A statement released at the time stated that the delivery start-up would work with manufacturing partners which “fully share our strong commitment to sustainability and transparency”. The providers of fruit juice and beer, for example, operate with 100% renewable energy and have plans in place to reduce carbon emissions.
It also stressed that with regard to packaging, Gorillas would work together with partners to fight plastic waste. All the bottles used for fruit juices, the oat drink containers, and the eco-friendly craft paper packaging for nuts are made from recycled materials. In addition, the coffee pods can be fully composted in only 26 weeks.
