British fitness apparel brand Gymshark has entered into a strategic partnership with global logistics and transport firm DSV to meet growing international sales, complex supply chain requirements and customer expectations.
As an official logistics and transport partner of Gymshark, DSV will play a key role in supporting the company’s ambitious growth strategy. DSV will provide international multimodal transport solutions for Gymshark’s fitness wear, apparel and accessories.
Established in the UK in 2012, Gymshark has seen rapid growth in recent years, with sales of around £480m in its most recent financial year in over 180 countries. This partnership will provide consolidation of Gymshark’s shipments under one forwarder from manufacturers in nine origins to distribution centres across the UK, Belgium, Australia, Canada and the USA.
Zac Singh, sourcing director for Gymshark, said: “Whenever we are looking for any partner, it’s always so important that they ‘get us’, our brand and our values. When it came to logistics, DSV not only have the credentials, but from the moment we met it was clear they understood how we operate as a brand and were completely on the same page. We’re looking forward to an excellent working partnership with them as our global logistics and transport supplier.”
While, DSV UK’s managing director of air & sea, Morten Landry explained the logistics supplier was thrilled to be entrusted with supporting the Gymshark’s international growth.
“It became apparent early on that Gymshark and DSV shared several synergies and were aligned in drawing on our combined expertise to achieve the best possible results. As Gymshark’s business grows, its supply chain requirements have become increasingly complex, placing additional emphasis on the need for robust logistics services,” Landry said.
“DSV’s operational expertise, global capabilities, infrastructure and IT solutions will provide reliability and visibility across Gymshark’s entire supply chain. I hope this marks the start of a long-standing partnership.”
