Marks & Spencer has partnered with first-mile logistics solutions provider Dropit to offer new services for two of its London stores on Oxford Street.
The offering integrates with the existing local courier network, allowing customers to drop multiple bags in multiple shops that are combined into one affordable delivery.
To launch the partnership, Dropit is running a campaign starting this week whereby shoppers in London’s West End who purchase a Dropit day pass for £10 will receive a £20 voucher to spend in the two partnered Marks & Spencer stores on Oxford Street.
Peter Line, head of retail operations at M&S, said “At M&S we put the customer at the heart of everything we do – from our innovative food and quality clothing products, to the services we offer in-store and online. We’re pleased to be able to improve the customer experience at two of our biggest stores by working in partnership with Dropit.”
Karin Cabili, Dropit’s CEO and founder, said the new partnership was just one of a number of current conversations with retailers in the area. “Our partnership with such a well-known UK retailer as Marks & Spencer is an important validation of the Dropit service and we can’t wait to work with them on delivering a retail revolution that reinvigorates the high street and puts the customer first. We are thrilled to also be talking to many other major retailers from Bond Street, to Carnaby Street, as well as shopping malls, about how they can get involved in partnering with us on our hugely exciting journey to transforming the retail experience,” she said.
The service originally launched with a pilot on Regent Street in 2015 and now has more than 10,000 users and 30 employees and operates in London’s West End.
Dropit’s partner stores include: Liberty London, GAP, Uniqlo, Superdry, G-Star, RAW, Urban Outfitters, Stuart Weitzman, Michael Kors, Anthropologie, French Connection, Coach, Hanro, Lacoste, lululemon, Moss Bros, Karen Millen, River Island, Wolford, Pinko, Stefanel, Catimini, AQ/AQ, Nickelodeon and many more.
Image credit: M&S