Analysis of UK ecommerce checkouts has found 48% of brands offer next-day delivery as their fastest option, while 40% still have two-day (or slower) as their quickest offering.
Rapid eco-friendly delivery provider Bodo looked to discover if etailers were missing out on simple but effective improvements to their delivery offerings. Their analysis focused on the speed, number of convenient delivery options, omni-channel solutions, and whether brands are optimising their free delivery offers.
The report showed 48% of brands only offer business day delivery, Bodo stressed this likely increases failed delivery attempts and inconveniences customers. While 66% only offer one or two delivery options at checkout, with 20% offering three, and 14% offering four or more, Bodo described this as a missed opportunity to increasing conversion at checkout.
“Delivery is a critical component of any ecommerce business, and getting it right can be the difference between success and failure.
“We created this report to help ecommerce businesses understand the importance of delivery and how to use it as a growth strategy to increase conversion and customer loyalty,” said Jack Green, co-founder of Bodo.
The report also covers various delivery models, including instant delivery, delivery experiences and live order tracking.
Only 12% of the 50 brands featured in the study have recently upgraded to same-day or 30-minute delivery. Increasingly brands are using same-day delivery to convert and delight customers, Bodo said. A further study by Tydo and Bodo found that same-day delivery increased customer retention by over 15%.
“30-minute and same-day delivery brings instant gratification to our eCommerce store and customers are loving the faster options at the checkout,” added Chloe Palmer, senior DTC ecommerce lead, Trip CBD.
Additionally, the report warned that retailers are missing the opportunity to convert browsers into buyers by failing to mention delivery speeds at checkout – only 14% do so. While, 22% failed to inform customers of their free delivery offers on their landing page.
