Hurr has teamed up with all-electric courier Packfleet to see it’s fashion rental parcels delivered for a fraction of the carbon by the courier’s fleet of electric vans.
The courier will handle thousands of items from fashion brands and designers such as industry giants like Selfridges, Flannels and John Lewis – all of which offer fashion rental services through Hurr Enterprise.
All of the fashion platform’s orders within the M25 will be delivered by Packfleet, with the switch to an all-electric courier coming at a time when the capital is facing unprecedented levels of air pollution, in part due to petrol and diesel vans.
Victoria Prew, CEO and co-founder at Hurr, said: “Hurr is all about making fashion more circular, one rental at a time. This extends to every part of the process – including delivery. We’re excited to be working with a courier whose values align with our own.
“As an online hybrid rental business, we require the highest touch experience for our community, making sure that the end to end rental experience is elevated and exciting. Packfleet has a reputation for exceptional customer service, something rarely seen from couriers, and we’re looking forward to providing an all-round low carbon fashion experience for our customers.”
Aside from operating a completely electric van fleet, Packfleet is a certified B-corp, and plants a tree with every new delivery via Ecologi. Similarly, Hurr’s B-corp status demonstrates the brand’s commitment to positive social impact.
Aided by Packfleet’s live map tracking, Hurr’s London customers can follow their parcel every step of the journey, and the courier’s industry-leading success rates mean they’ll never miss a parcel. On delivery day, customers will have the option to change everything about the delivery – including the time their parcel arrives, the address it arrives at, and whether drivers ring the doorbell – all at any point on the drivers’ journey.
Both brands are disrupting their sector by leading with tech and putting the sustainability mission at the forefront. They are also at similar stages of growth. Packfleet saw 10x growth last year, whilst Hurr has seen revenues up 700% in 2022.
Tristan Thomas, CEO and co-founder of Packfleet, added: “Fashion has a reputation for being one of the world’s most polluting industries, but Hurr is changing that. It’s a leading fashion rental business on the rise, one that’s genuinely making a difference in the market.
“It doesn’t make sense to shout about reducing carbon if that doesn’t also apply to the wider supply chain. We’re pleased to be working alongside a brand that has a similar mindset when it comes to sustainable and ethical business.”