Vestiaire Collective will no longer allow fast fashion items to be bought, sold or listed on the resale platform.
The Paris-based marketplace for designer goods aims to step away from the current system which “encourages overproduction and generates huge amounts of fashion waste”.
Vestiaire Collective will instead look to “drive collective change towards a circular fashion economy”, as well as “reinforce the notion of buying quality over quantity and encourages consumers to invest in craftsmanship at better prices”.
Asos, Atmosphere, Boohoo, Burton, Cider, Coast, Dorothy Perkins, Fashion Nova, Karen Millen, Miss Selfridge, Missguided, Na-kd, Nasty Gal, Oasis, Pretty Little Thing, Shein, Tezenis, Topman, Topshop (and collaborations) and Warehouse will be banned from the pre-loved platform, effective immediately.
“Fast fashion has no value, and even less in resale. We’ve taken this step because we don’t want to be complicit in this industry which has a tremendous environmental and social impact,” explained Dounia Wone, Vestiaire Collective’s chief impact officer.
Inspiration for the fast fashion ban was a recent trip to Kantamanto in Ghana, the marketplace said. They witnessed a system where 15 million unwanted fashion items arrive every week, severely impacting the climate. US-based charity the Or Foundation also made this trip and will be working with Vestiaire Collective on this latest initiative.
“This trip underlined the importance of taking immediate, radical action around fast fashion,” Vestiaire Collective said.
Last year the company became the first second-hand fashion platform to become B Corp Certified, following wide-spread praise for its standards in “Workers” and “Governance” areas.