Replay our webinar that aired on the 08 February at 14:00 in association with Mondi. Tune in while we will explore the details of their latest whitepaper, Understanding Online Consumer Shopping Behaviour and Attitudes to Packaging.
This webinar looks at what is happening in the market, taking a deep dive into the data produced from the survey of more than 5,000 consumers in Germany, Poland, France, Sweden and Turkey.
The webinar explores buying behaviour to understand how often customers are shopping online: what they are buying, why they buy online and how much they are spending.
The panel also discuss consumer demands and expectations for the packaging of the goods that they order online and whether they are being met.
We share the results on the concept of ‘unboxing’, the impact that has on purchasing decisions and analyse how our 2022 results compare to previous years by drawing out key trends that retailers and brands need to consider for the future:
Trend 1 – Protection and a consideration of the environment will continue to be two of the strongest customer requirements
Trend 2 – How overpackaging can cost future purchases as well as cause brand damage
Trend 3 – Why the unboxing moment matters to customers and can promote customer loyalty
Trend 4 – Consumer willingness to pay for packaging that suits their needs is increasing
Trend 5 – The behaviour and trends of Millennials is becoming more important
Nedim Nisic, Mondi Group eCommerce Director – Mondi
Liz Morrell, Research Editor – RetailX
Katie Searles, Editor – DeliveryX