Waitrose and Deliveroo are extending their partnership with a new rapid grocery service trial. It will see Waitrose using Deliveroo Hop, an ultra-rapid 10 minute delivery service launched by Deliveroo in September last year.
The first ‘Hop’ delivery-only store, in partnership with Waitrose, will open in Bermondsey later this month and give on-demand access from 8am-midnight each day to Waitrose products in as little as ten minutes. Shoppers can choose from more than 1,000 Waitrose lines via the Deliveroo app, including ready meals flowers and seasonal foods.
The trial builds on Waitrose’s existing partnership with Deliveroo, which delivers food from 150 Waitrose shops across the UK in as little as 20 minutes.
James Bailey, executive director, Waitrose said: “It’s important that we continue to evolve along with shopping behaviour to give our customers more options for how and when they want to shop with us. Deliveroo has given us more flexibility in meeting customers’ needs and expanding our successful partnership to trial ‘Hop’ gives us an exciting opportunity to introduce more new customers to the excellent food and drink we offer.”
Carlo Mocci, chief business officer UK&I, Deliveroo said: “We are delighted to announce that Waitrose will trial Deliveroo Hop, our new rapid grocery service. Deliveroo Hop complements our existing on-demand grocery service and will build on our successful partnership with Waitrose, improving the consumer experience and bringing a wide range of groceries and household products to consumers’ doors in as little as 10 minutes.”
