Leading European marketplace Zalando, which has reported adjusted third-quarter EBIT of €23.2mn – an increase of 72% compared with last year – plans to grow its logistics and platform offerings.
The company has launched its B2B brand ZEOS, short for Zalando Ecommerce Operating System, enabling fashion and lifestyle brands and retailers to manage their multi-channel business across Europe within one unified platform.
Zalando has also successfully piloted multi-channel fulfilment, which is moving under the new brand and is now called ZEOS Fulfilment. Around 30 brands and retailers such as Pepe Jeans, a brand of AWWG Group, and renowned Polish shoes and accessories brand Kazar are already working with the new offering.
It also looks to provide “inspiration” for brands on its marketplace. In September, it launched ‘Stories on Zalando’ which offers customers curated content in visual-first formats such as short videos. Designed to be a new way of discovering fashion and culture trends, Stories on Zalando was created in collaboration with Highsnobiety, the influential global fashion and lifestyle media brand that Zalando acquired a majority stake in last year.
Additionally, Zalando has started rolling out a new luxury boutique-style space for designer brands in Fashion Store, with a new and different look and feel. This update aims to make Zalando more attractive to luxury brands, giving them more control over how they appear on the platform and over their brand equity. The space will invite the new generation of luxury customers to discover a fresh, differentiated and inspirational designer shopping experience.
“Storytelling, logistics and technology are key to boost our future growth. Our healthy balance sheet gives us the financial flexibility to make these strategic investments,” said Sandra Dembeck, CFO, Zalando.
“On top of that, our financial discipline meant that we were able to deliver on another quarter of improved profitability.”
Discover how Zalando has stayed dominant in the highly competitive fashion sector in an exclusive company profile in the recently published ChannelX European Marketplaces 2023 report.
